Course
Description
The course is divided into 8 Modules.
Each Module has 3 parts:
- Study Material is presented in the
form of a dialogue between the Writer and the
Student
- Questions and answers for
self-evaluation
These are
self-evaluating questions, not to be sent to the
school for grading. They are intended for your
own evaluation of the knowledge you have
acquired. If you feel you need it, just review
the Module again. When comparing your responses
with the Model Answers, do not expect them to be
literally the same. The idea is to make sure that
you have grasped the concepts, not the exact
wording.
- A Homework assignment to be
completed and submitted
Assignments are not graded
individually. All assignments of the course will
be graded as a unit at the time the final exam of
the course is submitted. Assignments will
constitute 30% of the final grade and the final
exam 70%. Before
advancing to the next Module please do the
Homework Assignment of each Module
Final Examination: Taken online as a multiple-choice
web-form to be completed and submitted to AmbaiU after
all homework assignments have been sent in. The web
address of the exam will be notified to students who
request it after completing all homework assignments;
instructions are on the bottom of Module VIII of the
course.
In this course you will learn:
- The scope of marketing. Key elements of marketing
strategy.
- Economic, political, legal, social and
technological environment.
- Ethical issues in marketing.
- Marketing in the
Global Environment
- Strategic Marketing Planning. Forecasting.
- Organizing marketing groups.
- Implementing and controlling the marketing plan.
- Market segmentation and product positioning
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