Course Description

The course is divided into 8 Modules. Each Module has 3 parts:

1. Study Material is presented in the form of a dialogue between the Writer and the Student
2. Questions and answers for self-evaluation
   These are self-evaluating questions, not to be sent to the school for grading. They are intended for your own evaluation of the knowledge you have acquired. If you feel you need it, just review the Module again. When comparing your responses with the Model Answers, do not expect them to be literally the same. The idea is to make sure that you have grasped the concepts, not the exact wording.
3. A Homework assignment to be completed and submitted
   Assignments are not graded individually. All assignments of the course will be graded as a unit at the time the final exam of the course is submitted. Assignments will constitute 30% of the final grade and the final exam 70%. Before advancing to the next Module please do the Homework Assignment of each Module

Final Examination: Taken online as a multiple-choice web-form to be completed and submitted to AmbaiU after all homework assignments have been sent in. The web address of the exam will be notified to students who request it after completing all homework assignments; instructions are on the bottom of Module VIII of the course.

In this course you will learn:

• The strategic management process
• The three strategy-making tasks:
  1. developing a strategic vision,
  2. setting objectives, and
  3. crafting a strategy
• Industry and competitive analysis
• Company situation analysis
• Strategy and competitive advantage

The standard textbook on this subject is Strategic Management by A. A. Thompson and A. J. Strickland III. This Module draws heavily on Thompson and Stickland´s outstanding work. While it is not mandatory to acquire it, it is strongly recommended that you add it to your collection of works for consultation.
You can buy it online from Amazon or from Barnes & Noble.